The Farm-Gate Influence Lab

Turn good advice into real change on farms.

You can manage the technical. But can you manage the people?

The Farm-Gate Influence Lab is a 6-week online course for agri-advisers and rural professionals who want to master the human side of agriculture. Learn the behavioral science behind difficult conversations, handle conflict with confidence, and finally get everyone on the same page.

Does this sound familiar?

  • You’re working harder than ever, but your advice isn't landing because of the conversations that aren't happening.

  • You have the technical answers, but you struggle to get people to actually listen and take action.

  • You feel the "imposter syndrome" kick in when you have to challenge a long-standing client’s mindset.

  • You have the data and the science, but you lack the psychological "toolkit" to create change.

  • You’re exhausted by the mental "heavy lifting" of trying to motivate people who seem stuck in their ways.

Stop dumping information. Start driving change.

How it works:

  • Weekly Modules: New content dripped every week into your private portal.

  • Live Weekly Check-ins: Join Amy and your cohort for a live hour of troubleshooting, role-play, and real-world application.

  • The Resource Vault: Worksheets, scripts and more.

Led by Amy Hughes

Yorkshire farmer’s daughter, engagement specialist, and podcast host. Amy built this Lab because she’s lived the stress, the silence, and the weight of keeping a farm going. With 20 years in the industry and a background in agricultural science and mental health, she works on the bit nobody else touches: The People.

Dates & Details

  • Module 1 released: Monday 13 April

  • Live calls (7–8pm UK):

    • Mon 20 Apr

    • Mon 27 Apr

    • Tue 5 May

    • Mon 11 May

    • Mon 18 May

    • Tue 26 May

    Calls are recorded for those who cannot make it.

    Modules released weekly.

    • Founding cohort price: £375 

    • Future cohorts will be £425

    Bookings close: Monday 6 April (or earlier if the 10 seats fill).